The About Us page is about the people who visit your site. Talk about what they are interested in and how you can help them out. In other words, you should talk in the context of how you serve your readers. Present a problem they face, provide a solution and explain to them how it works out for them. Every successful entrepreneur knows that a well-designed About Us page brings ‘all the boys and gals in the yard’ which means that it acts as the first point of contact between the ‘creator’ and the ‘receiver’ or else in marketing terms, the ‘seller’ and the ‘buyer’.